an extra gear to your car

Quality and professional service have always characterized MAD: our company is a trusted partner for retailers and a valuable brand for consumers.

Since 1984, when the company was founded, MAD has changed, grown and evolved.

From being only a manufacturer, MAD has converted its core business, by trading an increasing number of references, now coming to offer a complete range of car accessories, for all brands and to suit all needs.

With more than 35 years of experience MAD provides a wide choice of aftermarket accessories to give drivers everything their cars need.

An extra gear to your car

Our history

  • 1


    M.A.D. – “Miky Automotive Division” based in Erba (Como, Italy) started his business as manufacturer of car vacuum cleaners.

  • 2


    Since the early 1990s, M.A.D. has consolidated its presence on the market by attending many international trade fairs and supporting the production with trade of Italian and European products.

  • 3


    The company moved to the current facilities in Bosisio Parini (Lecco, Italy) following a further expansion.

  • 4


    New opportunities through internationalization and globalization of products prompted the company to start import from the Far East in the early noughties.

  • 5


    M.A.D. has implemented a brand consolidation strategy nationwide through the creation of an efficient and widespread commercial network. At international level has expanded the market by striking partnerships with exclusive distributors.

  • 6


    The continuous evolution of internal and external logistics has allowed the company to respond to the increasing sales flows, coming today to ensure an efficient supply system.

  • 7


    The passion that inspired the company to evolve and accept new challenges is still relevant today and moves every future-oriented action. According to this philosophy, MAD has renewed its brand image for a better relationship with its consumers and to keep pace with the times.