an extra gear to your car
Quality and professional service have always characterized MAD: our company is a trusted partner for retailers and a valuable brand for consumers.
Since 1984, when the company was founded, MAD has changed, grown and evolved.
From being only a manufacturer, MAD has converted its core business, by trading an increasing number of references, now coming to offer a complete range of car accessories, for all brands and to suit all needs.
With more than 35 years of experience MAD provides a wide choice of aftermarket accessories to give drivers everything their cars need.
M.A.D. – “Miky Automotive Division” based in Erba (Como, Italy) started his business as manufacturer of car vacuum cleaners.
Since the early 1990s, M.A.D. has consolidated its presence on the market by attending many international trade fairs and supporting the production with trade of Italian and European products.
The company moved to the current facilities in Bosisio Parini (Lecco, Italy) following a further expansion.
New opportunities through internationalization and globalization of products prompted the company to start import from the Far East in the early noughties.
M.A.D. has implemented a brand consolidation strategy nationwide through the creation of an efficient and widespread commercial network. At international level has expanded the market by striking partnerships with exclusive distributors.
The continuous evolution of internal and external logistics has allowed the company to respond to the increasing sales flows, coming today to ensure an efficient supply system.
The passion that inspired the company to evolve and accept new challenges is still relevant today and moves every future-oriented action. According to this philosophy, MAD has renewed its brand image for a better relationship with its consumers and to keep pace with the times.